DS 7:
REFINEMENT IS A JOURNEY

evealed on June 27, 2022, New DS 7 combines technical expertise with elegance, unparalleled comfort and electrified power units from 225 up to 360 horsepower, complementary to ICE powertrains. Its cabin stands apart through French luxury expertise, showcasing materials seeking to offer sophistication and serenity as yet unseen in the segment. Its front face features DS PIXEL LED VISION 3.0 technology.
Developed by DS PERFORMANCE, New DS 7 E-TENSE 4x4 360 has a 360-horsepower plug-in hybrid powertrain with intelligent four-wheel drive transmission.

“At the same time as respecting the personality and elegance of the existing shape, we’ve injected an additional touch of dynamism with sharp features. New DS 7’s character is given a boost, particularly at the front and rear, while its design is directly inspired by our recent concept cars. New confections also reinforce the character of the interior in search of ever more refinement. New DS 7 is the result of co-operation between my team, our experts, in particular lighting who brought an avant-garde technology, the engineers of DS PERFORMANCE, without forgetting our manufacturing team invested for the success of New DS 7.” 

Thierry Metroz, Design Director

A design enhanced by sharp lines and lit up by DS PIXEL LED VISION 3.0 and DS LIGHT VEIL

The completely new front stands out with sharper lines developing the balance of each feature. Specific work was carried out thanks to the close links between the DS DESIGN STUDIO PARIS team and our production team at the Mulhouse (France) factory achieving exceptional results in terms of quality and solidity. 

The DS WINGS and the grille are larger and the valance has been redesigned with a range of colours depending on the model. 

The light signature is developing with an even more expressive look. The combination of new slimmer DS PIXEL LED VISION 3.0 headlamps and the DS LIGHT VEIL daytime running lights is seamless and carried out in the spirit of high fashion. 

The slimmer scale-like LED rear lights with a vortex effect have also been redesigned with a dark metallic finish. 

They emphasise the unique expression of New DS 7. The boot lid and badge have been reworked with sharper lines, while the “DS AUTOMOBILES” name that replaces “CROSSBACK” will now sign off New DS 7’s visually stretched rear. 

The wheels play a part in the character of New DS 7’s profile. Fitted with inserts, the new 19-inch EDINBURGH and SILVERSTONE rims improve aerodynamic efficiency while the treatment of their design magnifies their perceived diameter. New 21-inch BROOKLYN wheels, with a sculpted techncial design are only available on New DS 7 E-TENSE 4x4 360. 

The window surrounds and roof bars are offered with a Gloss Black variant to emphasise the dynamism of the silhouette.

The daytime running lights were inspired by work carried out on DS X E-TENSE and DS AERO SPORT LOUNGE. The light seems to travel through the bodywork colour. DS LIGHT VEIL is made up of a daytime running light and four vertical luminous features made up of 33 LEDs. This innovation comes from the manufacturing process: the laser etched polycarbonate surface is painted on the inside to give it a look that alternates between light and parts that are body coloured. It creates an effect of depth and brightness like a piece of jewellery. DS LIGHT VEIL lights up and goes out when the car is locked and unlocked. 

The best french expertise for lovers of beautiful materials 

Just like the largest Paris fashion houses, DS Automobiles bestows special care on the choice of materials and how they’re treated. Through upholstery in New DS 7’s interiors, an environment was created to make each journey different. 

The height of refinement, New DS 7 OPERA is offered with two Nappa leather colours: Basalt Black and Pearl Grey. Over wider expanses, the highest quality part of the hide adds a natural and refined touch to the interior. 

New upholstery with a draped effect on the Nappa leather trim is now on the dashboard and door panels. Without seams or joins it maintains the feel and appearance of natural leather. The hide is further elevated by embossing with lines reminiscent of the DS LIGHT VEIL signature. 

The attention to detail of this interior is also shown by the pearl stitching offered in the new White and Zephyr colours, a steering wheel in full grain leather with a leather covered airbag, “Clous de Paris” embossed inserts iconic to DS Automobiles without forgetting the watchstrap upholstery offered for the first time in Pearl Grey. 

Refinement also features in the RIVOLI interior which introduces a Basalt Black colour and has a stitched padded trim that we’ve combined with Claudia Leather upholstery, which has a more pronounced leather grain. 

The PERFORMANCE LINE interior features a deeper black colour with the microfibre textile Alcantara® throughout and Gold and Carmine touches that emphasise the dynamic appearance. 

The BASTILLE interior has been refreshed with a new DS Canvas finish and a Basalt Black grain inspired by fish skin. 

All these interiors are enhanced with ambient lighting that can be personalised, and a new pattern based on “Clous de Paris” embossed inserts.

Inspired by the metal bracelet of a luxury watch, made of a multitude of parts fitted together, the DS Automobiles team created a seat base and back from a single piece of leather and without a bead of stitching, to create incredible comfort. The seat is made of high-density foam with more material than for a traditional seat. Comfort is better and maintained as the years go by with denser material. Laid flat, the piece of leather measures 450 millimetres sideways. After shaping, it's reduced to 60 millimetres. The very high-quality Nappa leather comes straight from cows raised for their meat, living in fields without barbed wire. On the 4 millimetres of thickness, only the highest quality part, the grain of the leather is used. This new thickness is then mass dyed with a special colour: Basalt Black or Pearl Grey. Massage, heated and cooled functions complete the seat’s comfort. 

Technology at the heart of the whole New DS 7 offering 

The infotainment system is one of the biggest changes for New DS 7 with the inclusion of DS IRIS SYSTEM. This new solution introduces a totally reworked interface, that’s completely configurable, reactive and seamless and supported by natural voice recognition. 

The redesigned 12” high-resolution touch screen features a menu made up of widgets for accessing all its functions with a single movement (connected navigation, ventilation, digital audio sources and journey information). This big screen that’s very comfortable to use also enables views front and rear to be displayed, provided by new high-resolution digital cameras, and access to the Mirror Screen function over wi-fi. 

A new large 12-inch digital instrument panel with displays that can be changed and personalised features refreshed graphics with all the vital information such as energy flow on plug-in hybrid versions.

New DS 7 also introduces technology for more comfort, relaxation and safety, as DS ACTIVE SCAN SUSPENSION, DS NIGHT VISION, DS DRIVER ATTENTION MONITORING and DS DRIVE ASSIST.

The spirit of Grand Touring by DS Automobiles is embodied in New DS 7 E-TENSE 4x4 360. To go with the rush of power (200 horsepower petrol engine, front electric motor with 110 horsepower and rear electric motor with 112 horsepower), New DS 7 E-TENSE 4x4 360 enjoys special tuning by DS PERFORMANCE, specifically by optimising energy management. The chassis is lowered by 15mm, the track is wider, and the front brakes go to 380 millimetres in diameter with calipers by DS PERFORMANCE.